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BRAGSby SchoolLife.UK

The campaign

Go on. Brag a little.

The brand, as it appears in the wild.

  • Brags advert. Large headline reading Go on, brag a little, beside a phone showing a student's journey screen with achievements, skills, volunteering and work experience.
    Go on. Brag a little.
  • Brags campaign board for the start of the school year, headed Back to school, brag your way, with social post examples and the three-step add, verify and grow sequence.
    Back to school. Brag your way.
  • Four Brags adverts arranged in a grid, headlined Get your bragging rights and Start small, brag big.
    Get your bragging rights.
  • Twelve Brags social posts in a grid, covering how verification works, what a portfolio holds, and messages aimed at parents and at students.
    The social system, twelve posts deep.
  • Brags poster reading Taking education one step further, with a student walking a lit path towards skills, real world experience, university and beyond.
    Taking education one step further.

Using these

Four rules, and if in doubt, Ask us.

You are welcome to use any of the above to write about Brags. These are the only conditions, and they exist to keep the identity recognisable rather than to make your life difficult.

  • Use the boards whole.

    Every one of these has its typography baked into the pixels. Cropping one to sit behind a headline throws away the composition it was built around and puts two competing sets of type on the same surface. If you need a different shape, ask us for one rather than cutting this one down.

  • The wordmark keeps its clear space.

    Nothing sits inside the margin around the BRAGS lockup — not a caption, not a border, not another logo. It is the one measurement in the identity that is not a matter of taste.

  • Do not recolour the lockup.

    The gradient is the brand. A flattened, inverted or re-tinted version reads as a counterfeit, and on a product whose whole argument is that things are verified, looking counterfeit is an unusually expensive mistake.

  • Keep the byline attached.

    “by SchoolLife.UK” carries the relationship between the consumer brand and the company behind it. Brags is a separate product with a separate lawful basis, and the two must not be conflated — dropping the byline is how that starts.